December 2014 – Present
Work with VP of Video and direct reports to deliver content strategies against business needs. Execute fan acquisition and content marketing campaigns and make data-based proposals for paid media campaigns. Produce social media only content. Collaborate with digital producers to create customized content to capitalize on unique platform features and user behavior. Stay informed of platform updates and emerging technologies and chart point of entry for New York Post.
June 2014 – Present
Review and assess the social health of accounts and develop social media strategy and timelines to address deficiencies and capitalize on strengths for WeThem.Us clients undergoing re-branding. Collaborate with internal teams to build a seamless user friendly social interface and construct content strategy and calendars for program and product launch.
February 2011 – Present
SR-360, LLC is a consulting firm specializing in social and digital marketing, personal financial services and event planning. Digital marketing offerings: establishing social footprints, community management, product launches, paid media, analytics and strategy development. Personal financial offerings: credit assessment, savings and budget counseling. Event planning offerings: organizing personal and corporate events.
July 2010 – May 2014
Worked with News, Web Content, and production teams, establishing timelines and implementing strategies that satisfied talent, ad sales, and affiliate contractual agreements. Managed working relationships with Twitter, Facebook, and media agency account representatives.
FUSE TV
February 2008 – June 2010
Executed day-to-day updates of Fuse social media profiles. Communicated with fans / followers and compiled user-generated content. Established tone and voice for Fuse programming and festival presentations on social media platforms.